Wal-Mart just announced the very talented Norma Kamali is going to be designing for the mass retailer. Under the long term licensing deal brokered by Cherokee Inc., Kamali will establish a lifestyle brand that will encompass women's wear, children's clothing, accessories, footwear and home products reports Women's Wear Daily. Price points will be suitable for the "Wal-Mart customer" meaning, cheap.
OK, the reason WHY Wal-Mart has consistently reported high sales numbers has to do with the fact that they know their customer!! These people aren't going to Wal-Mart to buy designer duds, they are going to Wal-Mart to buy pasta, pasta sauce and gas!! This is going to be a disaster...