Dior

Sex and the City: the business that keeps on giving.

 

It's back. No, I'm not referring to my creepy ex boyfriend,  I am talking about the Sex and the City juggernut manifesting itself in the second instalment of the movie, Sex and the City 2.  A part from the welcomed spot light the movie has put on the fashion industry, the brand itself has generated millions of dollars for industries a lot less glamourous like tech, travel, beverages, automobiles, heck even internet web sites (Rent-a-bag web site Bag, Borrow, Steal got a significant lift in biz when Jennifer Hudson proclaimed her Louis Vuitton was NOT owned but RENTED). Vanity Fair created an extensive and complete list of product placement goers from the first movie, which included designer names like Dior, Ferragamo, DvF, and Hermes, techie names such as Apple, iPhone, Dell and Sprint and in the "Sips and Snacks" department, Starbucks, Pelligrino, Pret-a-Manger and Cup of Noodles, all to tune of $100 million and this isn't including the total worldwide film and DVD gross which tops close $420 million.

New Line Cinema hasn't confirmed the tie in deal they had with Apple for the last movie is officially severed,  but from the looks of it Hewlett Packard is stepping up with brand extension insanity (private screenings for bloggers to SJP with her own HP ad and who knows what's to come in the movie since I haven't seen it), as well as Mercedes Benz and probably an airline company given the foursome are traveling to Abu Dhabi by way of Morocco. And how much has HBO made from the "Sex and the City" frenzy? While they wouldn't disclose the exact figure, HBO claims they have made "hundreds of millions of dollars" from the subscribers garnered from the show, to DVD sales and the sale of  syndication rights to TBS for $750,000 per episode. And let's not forget the SATC Martini Shaker for $29.99. the "Miranda" Martini Glass for $14.99 or the SATC garment bag  for $29.99 that are selling out in the NYC store and online.  You hear that sound? That would be Candace Bushnell hitting her head against the wall (cosmo in hand) for selling the rights to SATC to HBO for a mere six figures in the early 90s. Hindsight's always 20/20, peeps.

The Style File Daily Cheat Sheet

Yes the cheat sheet is going out a little late today (only because we have that pesky thing called college graduation throwing a wrench in everything- just kidding Megs VERY proud of you), but better late than never right? Besides, nothing makes me more happy than reading fashion news headlines on a Monday morning-- it's like the beginning of a whole new drama called "welcome to work." I love it.

What goes up, must come down. H&M profits fall in April. We knew this was inevitably going to happen. H&M the world's third largest fashion chain saw same store sales drop by 6%, which was better than what analysts had expected at 7.7% in stores opened longer than a year. (Wall Street Journal)

Bump up the Jam. The show, Jersey Shore has risen to new heights and I'm not taking about ratings or the size of those steroid induced guns those overly tanned guys show off on the show. the "Snooki Pouf" is now manifesting itself on the runways of Paris where Nina Ricci, Chanel and Karl Lagerfeld featured the half up/half down 'do on the runways in March and Tina Fey in "Date Night" (a movie I JUST saw) also rocked a messy version of it. Isn't it true that if something happens in threes it's a trend? (NY Post)

Shanghai sets the stage for luxury. It's no joke- China is literally taking over the world ESPECIALLY when it comes to luxury items. The growing wealthy class have an insatiable appetite for all things luxe and designers as well as other luxury goods brands are positioning themselves to reap the benefits. For example, John Galiano decided to show his resort collection in Shangahai over the weekend because, “[China is an] emerging market and a big player in the field and very thirsty to understand couture, craftsmanship and the savoir faire Français.” Well said, G-Rock. (WWD).

"Oh, oops. Is this the party I so rudely snagged you away from?" I didn't ask this question, but was certainly thinking it when I saw this post on style.com's blog. I realized this was THE SAME PARTY (Amy Sacco's annual Free Arts NYC benefit auction) my Someone Awesome was attending when I demanded he come over with a pint of Ben and Jerry's and listen to me kvetch about how crap my life is. PS, don't you think everyone's allowed one day of self loathing? PPS, how great is S.A. for ditching this party and coming to my rescue? A true knight in shining Adidas indeed. Yay. (www.style.com)

Terminal 5.

No surprise here. Our night out in London, ended with me getting three hours of sleep and a super awake Paul driving me to Heathrow to catch my flight back to Zurich. At this point I was BEYOND exhausted, totally intolerant and all I wanted was to crash on the couches in the Swiss Air lounge. BUT THEN, I saw the shops at the British Airways Terminal 5. You've seen the commericals and WOW WOW WOW did this place look like the Time Warner Center. But better. Waay better. Unreal.

This is the Harrods duty free makeup and beauty section and fyi, this picture was taken at 6am in the morning...

Just in case you feel like purchasing a Dior handbag before breakfast...

Or a pair of Prada boots...